EIF's Women's Cancer Research Fund

Entertainment Industry Foundation

EIF

	July 19, 2007 PHILOSOPHY GIVES BACK WITH "SHOWER FOR THE CURE"; EVENING STARS AMBASSADORS FOR CAMPAIGN
	July 18, 2007 HILARY SWANK GROWS THE DISTANCE FOR PANTENE® BEAUTIFUL LENGTHS™
	July 17, 2007 EVA LONGORIA JOINS WITH THE CALLAWAY GOLF FOUNDATION AND ENTERTAINMENT INDUSTRY FOUNDATION FOR THE CALLAWAY GOLF FOUNDATION CHALLENGE TO DRIVE BREAKTHROUGHS IN OVARIAN CANCER
	June 27, 2007 RENÉE ZELLWEGER ANNOUNCED AS EIF AMBASSADOR TO SAKS FIFTH AVENUE'S 2007 KEY TO THE CURE CAMPAIGN
	May 14, 2007 OAKLAND ATHLETICS STANDOUT NICK SWISHER SETS DATE TO 'MAKE KINDEST CUT' FOR PANTENE® BEAUTIFUL LENGTHS™
	May 10, 2007 MARISKA HARGITAY JOINS LEE NATIONAL DENIM DAY AS THE 2007 AMBASSADOR ON BEHALF OF THE ENTERTAINMENT INDUSTRY FOUNDATION
	March 12, 2007 OAKLAND ATHLETICS BASEBALL STAR NICK SWISHER SIGNS ON AS AN ENTERTAINMENT INDUSTRY FOUNDATION AMBASSADOR FOR PANTENE® BEAUTIFUL LENGTHS™
	FEBRUARY 1, 2007 MEPHISTO'S HOPE SHOE DEBUTS IN STORES IN FEBRUARY
	NOVEMBER 14, 2006 PEOPLE MAGAZINE HOSTS CELEBRATION FOR TWO MILLION MILES BOOK BY FAMED CELEBRITY PHOTOGRAPHER ANDREW MACPHERSON
	OCTOBER 19, 2006 SPRINKLES CUPCAKES FINDS "SWEET WAY" TO HELP ENTERTAINMENT INDUSTRY FOUNDATION'S WOMEN'S CANCER RESEARCH FUND
	OCTOBER 6, 2006 LEE NATIONAL DENIM DAY® RESULTS IN MULTI-MILLION DOLLAR GIFT FOR THE WOMEN'S CANCER PROGRAMS OF THE ENTERTAINMENT INDUSTRY FOUNDATION
	SEPTEMBER 26, 2006 WEAR DENIM TO WORK ON OCTOBER 6 AND HELP FIGHT BREAST CANCER
	SEPTEMBER 20, 2006 CELEBRITIES 'SIGN ON' TO HELP IN THE FIGHT AGAINST BREAST CANCER
	AUGUST 31, 2006 NBC's 'THE OFFICE' CAST GOES CASUAL TO HELP IN THE FIGHT AGAINST BREAST CANCER
	AUGUST 17, 2006 A BOLD BEAUTY: MERCEDES-BENZ SPECIAL EDITION 2007 E350 SEDAN MAKES ITS DEBUT FOR SAKS FIFTH AVENUE'S KEY TO THE CURE
	JULY 18, 2006 PHILOSOPHY INVITES YOU TO SHOWER FOR THE CURE FOR THE 5TH YEAR IN A ROW
	JULY 14, 2006 GLENN CLOSE ANNOUNCED AS EIF AMBASSADOR TO SAKS FIFTH AVENUE'S 2006 KEY TO THE CURE CAMPAIGN
	JULY 6, 2006 PIERCE BROSNAN SERVES AS 2006 AMBASSADOR FOR LEE NATIONAL DENIM DAY® ON BEHALF OF THE ENTERTAINMENT INDUSTRY FOUNDATION
	MAY 26, 2006 LEE NATIONAL DENIM DAY® ANNOUNCES NEW CAUSE PARTNER
	FEBURARY 27, 2006 DIANE LANE MAKES THE KINDEST CUT OF ALL TO LAUNCH PANTENE® BEAUTIFUL LENGTHS™ CAMPAIGN
	FEBURARY 24, 2006 MELISSA ETHERIDGE TO BE HONORED BY EIF'S WOMEN'S CANCER RESEARCH FUND AT SAKS FIFTH AVENUE'S UNFORGETTABLE EVENING WEDNESDAY, MARCH 1, 2006
	DECEMBER 14, 2005 DIOR AND EIF'S WOMEN'S CANCER RESEARCH FUND CELEBRATED THE LAUNCH OF DIOR CHRISTAL AT THE GETTY CENTER
	OCTOBER 5, 2005 "GILMORE GIRLS" LAUREN GRAHAM AND ALEXIS BLEDEL APPEAR IN NEW PUBLIC SERVICE ANNOUNCEMENT FOR ENTERTAINMENT INDUSTRY FOUNDATION, QVC AND PHILOSOPHY
	OCTOBER 4, 2005 $9 MILLION GIFT FROM ENTERTAINMENT INDUSTRY FOUNDATION's WOMEN'S CANCER RESEARCH FUND BACKS EFFORT TO DEVELOP BLOOD TEST FOR EARLY DETECTION OF BREAST CANCER
	OCTOBER 1, 2005 ANASTASIA BEVERLY HILLS SUPPORTS EIF'S WOMEN'S CANCER RESEARCH FUND WITH THE NEW WCRF TWEEZER
	OCTOBER 1, 2005 SPRINKLES CUPCAKES FINDS "SWEET WAY" TO HELP ENTERTAINMENT INDUSTRY FOUNDATION'S WOMEN'S CANCER RESEARCH FUND
	JULY 13, 2005 MARCIA CROSS AND FELICITY HUFFMAN "DESPERATE" TO JOIN IN THE FIGHT AGAINST BREAST CANCER
	JUNE 21, 2005 HILARY SWANK EIF AMBASSADOR TO SAKS FIFTH AVENUE'S 2005 KEY TO THE CURE CAMPAIGN
	FEBRUARY 14, 2005 LANCE ARMSTONG HONORED BY EIF's WOMEN'S CANCER RESEARCH FUND AT SAKS FIFTH AVENUE'S UNFORGETTABLE EVENING ON MARCH 1
	OCTOBER 12, 2004 QVC AND THE FASHION FOOTWEAR CHARITABLE FOUNDATION UNITE FOR THE 11TH ANNUAL QVC PRESENTS "FFANY SHOES ON SALE" BENEFITTING BREAST CANCER RESEARCH AND EDUCATION
	AUGUST 17, 2004 MBUSA DESIGNS EXCLUSIVE ROADSTER TO RAISE FUNDS FOR WOMEN'S CANCER INITIATIVE
	JULY 22, 2004 MISCHA BARTON JOINS THE ENTERTAINMENT INDUSTRY FOUNDATION, QVC, AND THE FASHION FOOTWEAR CHARITABLE FOUNDATION IN THE FIGHT AGAINST BREAST CANCER
	JULY 8, 2004 CHARLIZE THERON AMBASSADOR TO SAKS FIFTH AVENUE'S 2004 KEY TO THE CURE CAMPAIGN
	FEBRUARY 03, 2004 NICOLE KIDMAN HONORED BY EIF's WOMEN'S CANCER RESEARCH FUND AND HONORARY CHAIRS RITA WILSON & TOM HANKS AND KATE CAPSHAW & STEVEN SPIELBERG
	SEPTEMBER 15, 2003 MERCEDES-BENZ GEARS UP FOR FASHION WEEK: NEW CLK500 CABRIOLET DEBUTS TO RAISE FUNDS FOR WOMEN�S CANCER INITIATIVE
	APRIL 28, 2003 EIF AND NICOLE KIDMAN KICK OFF NEW NATIONAL CAMPAIGN WITH SAKS FIFTH AVENUE

OAKLAND ATHLETICS STANDOUT NICK SWISHER SETS DATE TO 'MAKE KINDEST CUT' FOR PANTENE® BEAUTIFUL LENGTHS™

Countdown Begins for Swisher to Cut and Donate
His Hair On Behalf of the EIF's Women's Cancer Research Fund

WHEN:
May 19, 2007 (Prior to Start of A's vs. Giants Game)
Cut to Take Place at 5:30PM

WHAT:
Oakland Athletics outfielder and first baseman, Nick Swisher is teaming up with Pantene Beautiful Lengths™ to help create wigs for women living with cancer. Created in partnership with the Entertainment Industry Foundation (EIF), Pantene Beautiful Lengths is a new non-profit campaign that encourages individuals to grow, cut and donate their healthy hair to make free wigs for women who have lost their hair due to cancer treatment.

WHO:
As a new ambassador for the EIF and its Women's Cancer Research Fund, Swisher wants to bring attention to the campaign and encourage others to follow his example by donating their own hair. The Major League Baseball player lost his beloved grandmother, Betty Swisher, in 2005 after her brave battle with cancer, and wanted to do something to honor her memory. "My grandmother was my inspiration and strength. She always encouraged me to follow my dreams," said Swisher. "She truly was the love of my life, and I know that she would be so proud of my support of EIF's Women's Cancer Research Fund." Nick's father, former MLB catcher Steve Swisher, is flying across the country to make the emotional cut.

WHY:
Hair donations are made into free, real-hair wigs by Pantene Beautiful Lengths/EIF campaign partner HairUWear® and are distributed at no cost to cancer patients through the American Cancer Society™'s network of nationwide wig banks. More information about Pantene Beautiful Lengths and ways to get involved in the program is available at www.beautifullengths.com

WHERE:
Behind homeplate at McAfee Coliseum
7000 Coliseum Way
Oakland, CA

MEDIA WELCOME: GREAT PHOTO AND INTERVIEW OPPORTUNITY!

Contact:
Pantene Beautiful Lengths/DeVries Public Relations
Jennifer Celata / 212-891-0498
Jill Yaffe / 212-891-0413

Kathy Jacobson
Kathy Jacobson Inc
925-736-5333

Maurine Slutzky
Entertainment Industry Foundation
213.240.3923

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