OAKLAND ATHLETICS BASEBALL STAR NICK SWISHER
SIGNS ON AS AN
ENTERTAINMENT INDUSTRY FOUNDATION AMBASSADOR
FOR PANTENE® BEAUTIFUL LENGTHS™

SWISHER PLEDGES TO GROW, CUT AND DONATE HIS HAIR

Los Angeles - Athletics outfielder and first baseman, Nick Swisher, recently announced that he is growing out his hair for a very important cause - Nick is donating his tresses to Pantene Beautiful Lengths. Pantene's campaign, the first of its kind, was launched in partnership with the Entertainment Industry Foundation (EIF) and encourages people to grow, cut and donate their healthy hair to make wigs for women who have lost their hair due to cancer treatment. Hair donations are made into real-hair wigs and are distributed for free to cancer patients through the American Cancer Society's wig banks.

As a new ambassador for the EIF and its Women's Cancer Research Fund, Swisher wants to bring attention to the campaign and encourage others to will follow his example by donating their own hair. The Major League Baseball player lost his beloved grandmother in 2005 after her brave battle with cancer, and wanted to do something to honor her memory.

"My grandmother was my inspiration and strength. She always encouraged me to follow my dreams," said Swisher. "It was a difficult time for our entire family as she bravely fought cancer. There's not a day that goes by that I don't think of her. She truly was the love of my life, and I know that she would be so proud of my support of the Women's Cancer Research Fund."

Nearly 700,000 adult American women will be diagnosed with cancer in 2007, and one in three women will develop some form of cancer in her lifetime.* One study revealed that 58 percent of women consider hair loss to be the worst side effect when undergoing chemotherapy; 8 percent are at risk of avoiding potentially life-saving treatment altogether because of their hair loss fear.**

In addition to raising awareness about Pantene Beautiful Lengths, Nick also wants to bring attention to the exciting research work being funded through EIF's Women's Cancer Research Fund. Through the initiative, EIF is funding groundbreaking early detection research for women's cancers. Through an unprecedented research project, world-class scientists and leading institutions are collaborating to develop a blood test that will detect breast cancer early when survival rates are highest.

"The Entertainment Industry Foundation has a remarkable track record in the fight against cancer, that's why I'm proud to join them," said Swisher. "If a person is not able to donate his or her hair for some reason, they can always help by making a donation to the EIF's Women's Cancer Research Fund to support promising cancer research."

Swisher is confident that his hair will reach the minimum donation requirement of eight inches when spring training ends so he can start the new baseball season with a shorterhair style. For people who want to follow Swisher's example and donate their healthy hair, visit www.beautifullengths.com. People interested in making a donation to EIF's Women's Cancer Research Fund should visit www.eifoundation.org

About EIF and the Women's Cancer Research Fund
A philanthropic leader of the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars - and provided countless volunteer hours - to support charitable initiatives, addressing some of the most critical issues facing society today. The Women's Cancer Research Fund is an initiative of the Entertainment Industry Foundation that supports innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women's cancer. The initiative was established by Chairs Rita Wilson, Tom Hanks, Kate Capshaw and Steven Spielberg, along with Founders Kelly Chapman Meyer, Anne Douglas, Quinn Ezralow, Marion Laurie and Jamie Tisch. For more information, visit www.eifoundation.org.

About Nick Swisher
Nick Swisher had a brilliant second season in the major leagues hitting a career high 35 home runs, 95 RBI's and batting .254. He also helped to lead his team to the title of American League West Champions 2006. Swisher set a club record for home runs by a switch-hitter and led the A's in games played, runs, walks, extra-base hits, total bases, intentional walks and strikeouts. He ranked tied for eighth in the American League in homers and sixth in walks with 97.

Nick plays an active role in "Strikeouts For Troops," helping wounded soldiers and their families. He traveled to Europe this past winter to visit American troops stationed in Italy, Greece and Spain. A new ambassador for EIF and its Women's Cancer Research Fund, Nick also spends time visiting with children battling life-threatening diseases at various hospitals including University of California San Francisco and Children's Hospital Oakland. He participates with the Oakland A's fight against breast and prostate cancer, childhood diabetes, cystic fibrosis, Make A Wish and Special Olympics. For more information, visit www.oaklandathletics.com or www.nickswisher.net.

* Cancer Facts & Figures 2007, American Cancer Society
** Cancer Practice: Journal of the American Cancer Society, November 2001