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Through our Women's Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance research on treatment and early detection methods, and supporting community programs that assist the millions of women at risk of or affected by cancer as well as their families.
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  Each October, EIF and Lee Jeans encourage millions of people to slip into their favorite jeans and make a $5 donation to support the fight against breast cancer. Now in its 12th year, Lee National Denim Day has raised more than $70 million, making it one of the largest single day fundraisers of its kind.
Click here to read this year's press release.
Click here to view this year's PSA.
Click here to register at www.denimday.com
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A Sweet Way to Help Advance Cancer Research: Sprinkles Cupcakes Teams Up with the Entertainment Industry Foundation's Women's Cancer Research Fund
Sprinkles is proud to support the EIF's Women's Cancer Research Fund for the fourth year in a row. During the first week of October, 100 percent of proceeds from Sprinkles pink ribbon-adorned strawberry cupcakes will go directly to support efforts to find a cure for women's cancers.
Click here to view the full press release
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Each year in October, Saks Fifth Avenue holds its Key to the Cure shopping weekend to benefit women's cancer research and treatment organizations throughout the United States, including EIF's Women's Cancer Programs. In addition to a percentage of proceeds from all sales, Saks commissions a limited edition Key to the Cure t-shirt to support the initiative. Mercedes Benz-USA also contributes to the cause by producing a limited edition automobile. Since the inception of Key to the Cure in 1999, the two companies have helped raise more than $23 million to combat women's cancers.
For more information on this year's campaign, click here.
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Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced that Academy
Award(R) winning actress Gwyneth Paltrow has been named the Entertainment Industry Foundation ambassador for Saks Fifth Avenue's 2008 KEY TO THE CURE campaign.
Click here to vew the PSA
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| Purchase limited edition Callaway golf balls and drivers and support ovarian cancer. |
The Callaway Golf Foundation has donated $1 million to the Entertainment Industry Foundation's Women's Cancer Programs to create the Callaway Golf Foundation Women's Cancer Initiative. This donation will fast-track breakthrough treatments and tests at leading cancer institutions nationwide to beat the disease.
In December 2008, the Callaway Golf Foundation will host its second pro/celebrity tournament to raise even more funds and awareness for the cause. Information on our 2008 campaign will be available soon.
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Hilary Swank cuts her hair for Beautiful Lengths |
Since the inception of EIF's Pantene Beautiful Lengths campaign in 2006, EIF and Pantene have encouraged well over 10,000 people across the country to cut and donate their hair, helping create more than 2,000 wigs, which are then distributed free of charge to women who have lost their hair due to cancer treatment. To kick off the campaign, Pantene also made a $1 million contribution to help fast-track early detection research through EIF's Women's Cancer Research Fund. To find out more about how you can participate, please visit www.beautifullengths.com.
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Since 2001, philosophy cosmetics has supported early detection research by donating 100% of the net proceeds from sale of its Pink Ribbon bath and shower gel to EIF's Women's Cancer Programs. With the help of retail partners such as QVC, Sephora, and Macy's, philosophy has helped raise more than $2.5 million. The Pink Ribbon bath and shower gel is available year-round on philosophy's website.
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| Start of the Race |
Group Shot of Survivors |
Created in 1993 by cancer activist Lilly Tartikoff, Revlon Chairman Ronald O. Perelman and the Entertainment Industry Foundation, the Revlon Run/Walk for Women has grown into the nation's largest 5K fundraising event for women challenged with breast and ovarian cancer. Since then more than $50 million has been raised for women's cancer research, education and support programs, including EIF's Women's Cancer Programs. Click here to find out more..
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