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NCCRA's efforts helped generate more than 4,000 media stories about colon cancer, including cover stories about "Katie's Crusade" in Time, McCall's and Biography.

Katie Couric engaged the nation's attention on NBC's Today Show with a 5-part series on colon cancer, featuring Couric's own colonoscopy, which earned her several national awards, including the prestigious Peabody Award.

NCCRA educates millions of people about prevention and treatment for colorectal cancer through public service campaigns, media outreach and educational materials.

To view each public service announcement, you will need to have a free viewer from either Quicktime or Windows Media Player installed. Then, just click on each personality above to see their message.
"Colon cancer: What every woman should know."
Prevention, March 2005

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Survey Finds Women Underestimate Their Risk of Colon Cancer,
Good Housekeeping August 2004

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"Katie's Cause"
TIME, March 2000
USA Today, July 2003
Wall Street Journal, July 2003
 



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