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November 11, 2008
EIF MOURNS THE DEATH OF OUR FRIEND DR. BERNARD WEINSTEIN

May 27, 2008
ABC, CBS, NBC ANNOUNCE HISTORIC COLLABORATION TO "STAND UP TO CANCER"

March 31, 2008
A PICTURE PERFECT PARTNERSHIP: OLYMPUS RAISES COLORECTAL CANCER AWARENESS THROUGH EBAY GIVING WORKS AUCTION

March 13, 2008
VANESSA WILLIAMS AND CARMEN MARC VALVO MAKE IT FASHIONABLE TO TALK ABOUT COLON CANCER IN NEW PUBLIC SERVICE ANNOUNCEMENT

March 13, 2008
CDC REPORTS THAT NEW STUDY SHOWS COLORECTAL CANCER SCREENING RATES INCREASING AMONG U.S. ADULTS

March 11, 2008
COLON CANCER SCREENING LAWS NOW COVER HALF OF U.S. POPULATION

October 15, 2007
NEW REPORT SHOWS CANCER DEATH RATES ARE FALLING MORE STEEPLY

JUNE 30, 2007
EIF'S NCCRA MOURNS THE DEATH OF OUR FRIEND JOEL SIEGEL

MAY 11, 2007
KATIE COURIC & FRIENDS BOWLED TO "STRIKE OUT COLON CANCER"

MARCH 16, 2007
JIMMY SMITS JOINS CAMPAIGN URGING PUBLIC TO GET SCREENED FOR COLORECTAL CANCER

MARCH 13, 2007
CBS EVENING NEWS ANCHOR KATIE COURIC TO LAUNCH "CONQUERING COLON CANCER" SEGMENTS

MARCH 6, 2007
STATE LAWS ON INSURANCE COVERAGE INCREASE COLON CANCER SCREENING RATES, SAY EXPERTS

JANUARY 17, 2007
REACTION TO ACS REPORT CREDITING EARLY DETECTION FOR DROP IN COLON CANCER DEATHS

SEPTEMBER 7, 2006
GENOME CODE CRACKED FOR BREAST AND COLON CANCERS

AUGUST 8, 2006
DIANE KEATON JOINS CAMPAIGN URGING PUBLIC TO GET SCREENED FOR COLORECTAL CANCER

MARCH 9, 2006
KATIE COURIC AND THE ENTERTAINMENT INDUSTRY FOUNDATION PRESENTED "HOLLYWOOD MEETS MOTOWN"

MARCH 1, 2006
EIF'S NCCRA MARKS NATIONAL COLON CANCER AWARENESS MONTH WITH INCENTIVE FOR CONSUMERS TO SUPPORT COLON CANCER RESEARCH AND AWARENESS

OCTOBER 18, 2005
EIF'S NATIONAL COLORECTAL CANCER RESEARCH ALLIANCE PARNTER'S WITH ACTOR DENNIS QUAID IN URGING AMERICANS TO GET SCREENED IN NEW PSA

OCTOBER 5, 2005
RACE FOR HOPE THIS WEEKEND TO BENEFIT EIF'S NATIONAL COLORECTAL CANCER RESEARCH ALLIANCE

SEPTEMBER 7, 2005
OLYMPUS TO AUCTION SIGNED PORTRAITS OF FASHION'S MOST "FABULOUS" FACES ON eBay TO BENEFIT THE ENTERTAINMENT INDUSTRY FOUNDATION'S NATIONAL COLORECTAL CANCER RESEARCH ALLIANCE

JULY 27, 2005
REBECCA ROMIJN HELPS BLOOMINGDALE'S CELEBRATE ELLE MAGAZINE'S 21st BIRTHDAY WITH SPECIAL PUBLIC SERVICE ANNOUNCEMENT

JUNE 15, 2005
KATIE COURIC MAKES SPECIAL APPEARANCE ON QVC TO PROMOTE COLON CANCER PREVENTION

JUNE 1, 2005
RAY ROMANO BRINGS 'POTTY HUMOR' TO NEW CAMPAIGN WITH QVC, PHILOSOPHY AND ENTERTAINMENT INDUSTRY FOUNDATION

MORE PRESS RELEASES...

New Report Shows Cancer Death Rates are Falling More Steeply

Colorectal Cancer Shows Steepest Decline

October 15, 2007 (Washington, DC) - Cancer may remain the second leading cause of death in the United States after heart disease, causing an expected 559,650 deaths this year, but a recent collaborative report by the Centers for Disease Control and Prevention, the American Cancer Society, the National Cancer Institute, and the North American Association of Central Cancer Registries shows that these numbers are declining.

The study, which used statistical methods to study cancer death rates and incidences from 1975-2004, showed an overall decrease cancer death rates of 1.1 percent a year since 1993. Even better, from 2002-2004 the decrease went up to 2.1 percent.

With a 90 percent cure rate when detected early, and a huge push by leading organizations over the past several years to focus public attention on preventative screenings, it is not surprising that colorectal cancer accounted for one of the largest drops, seeing a 4.7 percent decrease in death rates from 2002-2004. The drop, which was mainly attributed to the increase in preventative screening tests such as colonoscopies, really highlights the importance of these measures, but also points to just how far we have to go.

In spite of improvements, findings from the Centers from Disease Control and Prevention indicate that less than 50 percent of Americans undergo preventative screenings for colorectal cancer as recommended by approved medical guidelines.

Another problem that the report pointed to was the difference in death rates of certain populations, most notably Native Americans and Alaska Natives. Colorectal cancer incidence, for instance, was three or more times higher in Alaska and the northern plains than in the Southwest. Researchers attribute this problem to poverty, lower education levels and lack of insurance and access to medical care.

This lack of access to medical care among certain populations is a major obstacle to reducing death rates, says the American Cancer Society, who recently began an advertising campaign to publicize the problem. Dr. Patricia Ganz, director of cancer prevention and control research at the Jonsson Comprehensive Cancer Center at UCLA echoed these sentiments, saying "Access to care truly is the message. When people have equal access to care, they have equal outcomes."

Please click here to view the full report.

Click here to see NCCRA Co-founder Katie Couric’s coverage of this story on the CBS Evening News.



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