ELLE and Bloomingdale's Celebrate 21 Years of Individual Style with PSA, Fashion Portfolio, VIP Birthday Bash, Nationwide Consumer Events and More; Proceeds to Benefit EIF's National Colorectal Cancer Research Alliance

New York, NY (July 27, 2005) - Rebecca Romijn, star of the upcoming WB television series "Pepper Dennis" and next summer's highly anticipated X-Men 3, will be photographed for a special Public Service Announcement (PSA) to benefit Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA).

The public service campaign is in conjunction with the partnership between ELLE, the world's largest fashion magazine, and Bloomingdale's, the legendary fashion retail store, to celebrate the U.S. edition's 21st birthday and support EIF's NCCRA.

The PSA will be photographed by celebrated photographer and ELLE International Creative Director, Gilles Bensimon, and will feature Romijn with the limited-edition ELLE21 Mini-Bag created by the luxury accessories design team, Lambertson Truex.

Available exclusively at Bloomingdale's stores nationwide, through Bloomingdale's by Mail and online at bloomingdales.com on September 7, 2005, the Lambertson Truex ELLE21 Mini-Bag is made of butter-soft suede with saddle-stitched leather, and is sold for $35.00 (a $195.00 value!). Proceeds from the sales (net of sales tax) of the ELLE21 Mini-Bag will be donated to EIF's NCCRA.

"I'm honored to be collaborating with ELLE and Gilles again on this special PSA to benefit Entertainment Industry Foundation's National Colorectal Cancer Research Alliance," says Rebecca Romijn. "As a reader of the magazine, ELLE has always inspired me, and I hope this PSA inspires others to purchase the limited-edition ELLE21 Mini-Bag for such a worthy cause."

As part of the celebration, top models including Alek Wek, Nikki Taylor, Yasmin LeBon, Aurelie, Lonneke Engel and Tatiana will help mark ELLE's coming of age by appearing in a 36-page fashion and beauty portfolio special insert, also photographed by Bensimon. Anchored to ELLE's October anniversary issue, the portfolio highlights cover girls from the past two decades, wearing current looks from Bloomingdale's top collections.

"Bloomingdale's welcomes the opportunity to continue our support for EIF's NCCRA as well as be able to share the celebration with our customers and offer them a Lambertson Truex designer accessory that also gives back to a very worthy cause," said Anne Keating, Senior Vice President Bloomingdale's Public Relations and Corporate Philanthropy.

The PSA will be featured in the October issue of ELLE, and other Hachette Filipacchi Media U.S. properties including ELLEGIRL, ELLE Decor, Metropolitan Home, and Women's Day, as well as in Bloomingdale's HOT Book catalog and select newspapers nationwide, reaching more than 30 million readers. The fashion and beauty portfolio special insert will appear in 500,000 ELLE subscriber issues and in 500,000 copies of Bloomingdale's semi annual HOT catalog.

"At ELLE, we aim to inspire women to create their individual style by expressing our own. The 21st birthday of our U.S. edition marks our commitment to that mission," said Gilles Bensimon, ELLE International Creative Director. "It was a pleasure reuniting with some of ELLE's favorite faces who have helped us portray our fashion-forward view over the years, in addition to photographing Rebecca for a special PSA in support of EIF's NCCRA. We are thrilled to celebrate our coming of age with Bloomingdale's, and look forward to another 21 years of fashion and fun."

On September 7, 2005, celebrities, fashion insiders, and top models from ELLE's 21-year history will kick off Fashion Week in style at a VIP 21st birthday fundraiser benefiting EIF's NCCRA, hosted by Katie Couric at Bloomingdale's 59th Street flagship store.

In addition to the public service campaign and the fashion and beauty portfolio special insert, ELLE and Bloomingdale's multi-tiered program includes a series of nationwide consumer events and sweepstakes.

ELLE and Bloomingdale's will also present "Licensed to Shop" consumer retail events at fifteen stores nationwide, including exclusive sales incentives and on-site consultations with ELLE stylists. Guests will also receive ELLE21 "Get Carded" I.D.s, good towards purchases of participating vendor merchandise at all ELLE shopping events. Other signature elements include the Ultimate Sweepstakes, a national sweepstakes with 21 fabulous fashion and beauty objects.

Proud Sponsors of ELLE 21 Fashion: Anne Klein, Calvin Klein, Carmen Marc Valvo, Diesel, DKNY, GUESS?, Michael Stars, Miss Sixty, Nicole Miller Accessories: BCBG Max Azria, G Series, Omega, Roberto Coin, Salvatore Ferragamo, Via Spiga Sunglasses: Marc Jacobs, Burberry, Kate Spade, Emporio Armani Cosmetics: Laura Mercier, Prescriptives, Shiseido, Yves Saint Laurent Fragrances: Gucci Envy Me, MaxMara, Burberry Brit, Escada, Valentino V

PR Contacts:

BNC for ELLE
Courtney McCraw
212.253.4646
cmccraw@bncpr.com

Bloomingdale's
Kelly McKay / 212.705.2443
Elizabeth Quarta / 212.705.2439
Kelly.Mckay@bloomingdales.com
Elizabeth.Quarta@bloomingdales.com

About ELLE
ELLE is the largest fashion magazine in the world with thirty-seven editions on six continents. It is also the foundation of numerous brand extensions including ELLE Decor (nineteen editions), ELLEgirl (ten editions), ELLE Cuisine (five editions), ELLE.com (sixteen languages) and licensed products including books, footwear, eyewear and other fashion accessories. Last year, ELLE-branded products generated $1 billion in retail sales worldwide. The U.S. edition of ELLE reaches an audience of 4.5 million women who find style and substance with an independent point of view on every page.

About Bloomingdale's
Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and currently operates 33 stores in New York, New Jersey, Massachusetts, Nevada, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, California and Georgia. For website access, log on to bloomingdales.com. Bloomingdale's became the first major donor of EIF's National Colorectal Cancer Research Alliance with the creation of the 'Caring Star' pin.

About EIF's NCCRA
EIF's NCCRA promotes public education about and supports research on colorectal cancer, which - while the country's second-leading cancer killer - is highly preventable and curable when people undergo appropriate screening. The NCCRA was co-founded by journalist Katie Couric, cancer activist Lilly Tartikoff, and the Entertainment Industry Foundation. As the philanthropic leader of the entertainment industry, EIF utilizes the collective power of the industry to raise awareness and funds for critical social and health issues, like colon cancer.

Win a BMW 330i and other fabulous prizes in the Bloomingdale's/ELLE raffle, benefitting colon cancer research. Click here to find out more.