March 2004
"Keep A Star Close To Your Heart!"
Mandy Moore and Colin Farrell join the Entertainment Industry Foundation, Bloomingdale's & Joie in the Fight Against Colon Cancer
New York, New York - EIF Ambassadors Mandy Moore and Colin Farrell join Bloomingdale's in the fight against colon cancer by modeling a limited edition T-shirt designed by Joie in upcoming PSA's in national and local magazines and newspapers to help raise money for The Entertainments Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) co-founded by Katie Couric, Lilly Tartikoff and EIF.
Both the mens and womens tees will sell exclusively at Bloomingdale's for $28.00 and the net proceeds from each Tee sale ($24.50) will be donated to EIF's NCCRA. Katie Couric will be kicking off the fundraising on Wednesday, March 10th by hosting a special evening at Bloomingdale's 59th Street. In addition, Bloomingdale's will make a donation to EIF's NCCRA for every purchase customers make on their Bloomingdale's charge card from March 10th through March 21st.
As a founding sponsor, Bloomingdale's marketing and public relations efforts have raised in excess of $1 million dollars for the EIF's NCCRA that benefit research, prevention education, early testing and treatment. The partnership between Bloomingdale's and the EIF's NCCRA began in September 1999.
"I've been told that Bloomingdale's made it fashionable to talk about Colon Cancer. I think that's great. This has brought the awareness to so many on how to prevent this disease, which is 91% curable if detected early. We are proud to be a founding sponsor of the NCCRA and will continue to support this worthwhile cause," said Michael Gould, chairman and CEO of Bloomingdale's.
Joie is an exciting collection for women and men created to fill a void in the contemporary market. President Sean Barron, who formerly founded the wildly successful companies Parallel and later, Katayone Adeli and Designer Joie Rucker who had previously been vice president of design for companies Levi's and Guess found that most customers were going one place for their bottoms and had to go to another designer for the accompanying top. The idea to create a one-stop destination for low maintenance urban chic men and women was a natural one. Introduced in the fall of 2001 the women's line garnered instant success with retailers, celebrities and trendsetters everywhere. Launched in November 2003, Joie for men is following in the same footsteps as the women's.
Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and with the addition of Soho will operate 32 stores in New York, New Jersey, Massachusetts, Nevada, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, California and Georgia. For website access, log on to
bloomingdale's.com.
The Entertainment Industry Foundation's National Colorectal Cancer Research Alliance is dedicated to the eradication of colon cancer by promoting education about the importance of early medical screening and funding cutting-edge research to develop betters tests, treatments and ultimately, a cure. EIF's NCCRA was co-founded in March of 2000 by journalist Katie Couric, cancer activist Lilly Tartikoff, and the Entertainment Industry Foundation. As a result of the attention EIF's NCCRA and NBC's TODAY Show have focused on colorectal cancer, the number of colonoscopy screenings has increased almost 20% since March 2000. Researchers at the University of Michigan have referred to this as the "Couric Effect."
As the philanthropic heart of the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars - and provided countless volunteer hours - to support charitable initiatives addressing some of the most critical issues facing society today. For website access, log on to
www.eifoundation.org.
###
Media Contact:
Kelly Moro/Elizabeth Quarta
Bloomingdale's
212.705.2443/212.7052439
Kelly.moro@bloomingdales.com
Elizabeth.Quarta@bloomingdales.com
Judi Ketcik
EIF
818-505-2649
jketcik@eifoundation.org
